As The Body Shop’s Global Director of Activism and Communications, I led the pioneering ethical brand’s campaigning, including the award-winning Forever Against Animal Testing campaign, achieving mass consumer engagement and taking 8.3 million signatures of support to the United Nations. Responsible for The Body Shop’s global communications and activism strategies and its campaigning – including recycled plastic for social change, a global biodiversity programme, domestic abuse during COVID-19 – I helped re-establish the brand’s authority as a campaigner and environmental leader.
Before The Body Shop, I worked for 15 years in leading communications agencies, including Hill+Knowlton Strategies and Cohn and Wolfe (now BCW). My cross-sector experience included working with clients such as Kingfisher, B&Q, HSBC, Stonewall and Apprenticeships. I launched game-changing initiatives, such as HSBC’s Climate Partnership, the revival of Battersea Power Station, Stonewall’s trans-inclusion campaign, managed global publicity for high-profile events, such as the Thames Diamond Jubilee Pageant in 2012 and prepared my clients with issues management and supported them through crises.